Recent customer-friendly innovations in the Atlantic City casino industry:

n In August, Atlantic Club Casino Hotel became the first place to offer permanent seating at the craps tables.

n Resorts Casino Hotel and management partner Mohegan Sun are launching a cross-marketing program this fall that will allow customers to interchangeably use their rewards points for lodging, dining and entertainment. It will be for the Resorts and Mohegan Sun casinos in Atlantic City, Connecticut and Pennsylvania.

n Revel, Atlantic City’s newest casino, began offering server-based slot machines when the $2.4 billion megaresort opened in April. Revel started with server-based gambling on 100 of its 2,400 slots. With a simple keystroke, the technology allows computer programmers using a central server to almost instantly change the themes, minimum bets and payouts on those machines.

n In summer 2011, Bally’s Atlantic City became the first casino to introduce an automated “beverage on demand” system at its slot machines. Slot players use a touchscreen on the machine to order an array of alcoholic and nonalcoholic drinks. This saves customers the trouble of flagging down a cocktail server to get their favorite drinks. Within minutes, cocktail servers bring the drinks to the customer once they are ordered on the slot machine.

n Beginning last year, some casinos expanded their gambling into what traditionally had been nongambling areas. Harrah’s Resort added blackjack to The Pool complex and its nightclub. Tropicana Casino and Resort put slot machines and electronic table games in The Quarter. Most recently, Golden Nugget Atlantic City started blackjack at its outdoor pool area and deck.

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