LOS ANGELES - Netflix may be the new kid on the block, but its strong showing at the 65th Primetime Emmy Award nominations proves broadcast and cable networks are no longer the only game in town.

Best known for its little red DVD envelopes, Netflix elbowed its way into original programming with "House of Cards," bringing back cult "Arrested Development" and thriller "Hemlock Grove." All three shows earned multiple nominations Thursday morning - and suggested the TV academy members are binge viewers.

"House of Cards," a political thriller starring Kevin Spacey and Robin Wright, scored nine nominations, including best drama series, best actor and best actress. The reboot of "Arrested Development" picked up three nominations, including best actor in a comedy series for Jason Bateman. "Hemlock Grove" received two nominations.

Still, Netflix - and its 14 nominations - has a long way to go.

HBO pulled in 108 nominations, 27 more than last year, helping to solidify one of the longest-running story lines in TV history - the dominance of pay channels. Trailing in second place were CBS and NBC, tying with 53 nominations apiece.

The single most lauded program of the day is FX's gothic miniseries, "American Horror Story: Asylum," which goes into the TV awards season with 17 nominations. Among the nominations: best miniseries and best actress for Jessica Lange.

HBO's "Game of Thrones" is in second place with 16 nods - the most for any drama series. The cable channel also scored 15 nominations for its Liberace biopic, "Behind the Candelabra." Michael Douglas, in the role of the flamboyant entertainer, and Matt Damon as his young lover both earned nominations for lead actor in the miniseries, movie or a dramatic special category. Director Steven Soderbergh also earned a nod.

Adding to HBO's haul: "Boardwalk Empire" with 10 nods, and "Veep" and "Girls" with five apiece.

NBC's "30 Rock" got a sweet sendoff with multiple nominations.

The comedy series recently wrapped its final season.

Not only was it nominated for best comedy series, but both Fey and fellow star Alec Baldwin nabbed top honors. In all, it earned 13 nominations - the most of any comedy series.

Showtime's "Homeland," and AMC's "Breaking Bad" and "Mad Men" also earned multiple nominations. PBS' "Downton Abbey," ABC's "Modern Family" and CBS' "The Big Bang Theory" also did well.

A slew of Oscar winners are among this year's nominees, including Douglas, Damon and Spacey, as well as Al Pacino and Helen Mirren for HBO's "Phil Spector."

Though there were some new faces among nominees, several past winners earned nominations, including Claire Danes and Damian Lewis for "Homeland," Bryan Cranston for "Breaking Bad," and Jim Parsons for "The Big Bang Theory."

Other nominees in the lead acting category include Jon Hamm for "Mad Men," Hugh Bonneville for "Downton Abbey," Jeff Daniels for "The Newsroom," Kerry Washington for "Scandal," Connie Britton for "Nashville" and Vera Farmiga for "Bates Motel." Elisabeth Moss was a double nominee, earning a nod for "Mad Men" and IFC's "Top of the Lake."

Other lead acting nominees in the comedy series category include Matt LeBlanc for "Episodes," Louis C.K. for "Louie," Edie Falco for "Nurse Jackie," Lena Dunham for "Girls" and Laura Dern for "Enlightened," which has since been canceled.

The Emmy Awards will air live on CBS on Sept. 22 with Neil Patrick Harris returning as host. Harris was on hand Thursday morning as a last-minute replacement for Kate Mara, who was supposed to announce with Aaron Paul. But Mara was stuck on location in Santa Fe, N.M.

Distributed by MCT Information Services