Caesars Entertainment, Atlantic City’s largest casino operator, will tap the Montreal market for gambling customers by combining hotel packages with new charter flights between Atlantic City and upstate New York.

Service from Plattsburgh, N.Y., to Atlantic City International Airport will begin April 23 and run through August using jets operated by Republic Airways, which handles air charters for Caesars’ casino hotels across the country.

Garry Douglas, president of the North Country Chamber of Commerce in Plattsburgh, noted that the summer charter flights will extend Caesars’ reach into the potentially lucrative Montreal metropolitan market consisting of 3.5 million people.

“We are Montreal’s U.S. airport,” Douglas said of Plattsburgh International Airport. “We’re only a one-hour drive from downtown Montreal.”

Canada has casinos scattered across the country, but Douglas said gamblers from Montreal, Vermont and upstate New York also want to visit the resort-style properties found in Atlantic City.

Atlantic City’s megaresorts have been trying to distinguish themselves from competing casinos in surrounding states by touting their dining, retail and entertainment attractions, as well as their gambling floors. A Caesars executive indicated the new Plattsburgh-Atlantic City service is part of that strategy.

“In this extremely competitive marketplace, it is essential that we as an entertainment and hospitality company align ourselves with outstanding partners such as the Plattsburgh International Airport,” Scott Barber, regional president of Caesars Entertainment’s Mid-South Division, said in a statement.

Caesars Entertainment is Atlantic City’s biggest casino operator, overseeing the Bally’s, Caesars, Harrah’s Resort and Showboat brands. Caesars has been using Republic Airways for charter flights to feed customers to those casinos from cities throughout the East and beyond.

Flights on the Plattsburgh-Atlantic City route can be booked through Caesars’ Total Rewards customer-loyalty program at 1-800-468-1950.

Contact Donald Wittkowski:

609-272-7258

More than 30 years’ experience reporting and editing for newspapers and magazines in Illinois, Colorado, Texas and New Jersey and 1985 winner of the Texas Daily Newspaper Association’s John Murphy Award for copy editing.