VINELAND — The city will use a local marketing and public relations company to help upgrade its economic development efforts.

Lee Tofanelli & Associates will design new marketing materials and a web site for the city’s Office of Economic Development.

The $18,000 contract runs for year from the date of its award. City Council approved the contract by a 4-0 vote Tuesday.

City Council also awarded the company another $20,000 contract to handle public relations for the municipality. The contract, which runs through May 31, requires Lee Tofanelli & Associates to handle matters such as the Four Corners financial investigation, and the city’s upcoming attempt to prevent the reopening of the Pure Earth Inc. hazardous waste treatment facility.

The Four Corners investigation ended in January with a Superior Court agreement involving the city and the project developer, Hans Lampart. The agreement allows the city to reopen the investigation if local officials deem it necessary.

The federal government is currently removing wastes from the Pure Earth site, which is located near a city industrial park on Mill Road. The city wants to stop the state from possibly allowing the site to reopen.

Company Vice President Michael Tofanelli said his firm will provide the economic development office with the improved help it needs.

“They’re looking to upgrade and develop and develop a brand for the city and to begin to develop collateral materials in (line) with that brand,” he said.

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