Business: BCA Insurance Group

Location: 330 Tilton Road, Northfield

Owners: Brett D. Balsley and Lawrence D. Cohen, both of Linwood

Employees: 14

Phone: 609-645-1700

Brett Balsley, president of the Northfield-based Brett Balsley Insurance Group, has partnered with Lawrence Cohen to form the new BCA Insurance Group.

Cohen, who was born and raised in Margate, will serve as executive vice president and partner in the newly formed agency.

"With more than 50 years combined insurance and risk management experience, Larry and I intend to make the BCA Insurance Group an industry leader," Balsley said in a statement.

He said BCA will provide individual and business clients with the best coverages and insurance values available, with a focus on personalized attention and customer service.

Balsley, a third-generation insurance professional, joined his father's firm - G. David Balsley Real Estate and Insurance - in 1990. In 1997, following the passing of his father, Don, the insurance and real estate companies were separated and Brett became an owner and key principal in the insurance agency, purchasing the Louis Greenberg Agency and renaming the firm Balsley Losco Greenberg Insurance.

Brett Balsley specializes in the life science, technology, franchise and professional insurance sectors and currently sits on several insurance carrier producer advisory councils.

After steady growth, he purchased his partner's interest and became sole owner of the Brett Balsley Insurance Group.

The majority of Cohen's industry experience has been working for large national brokerage firms helping clients assess risk exposure and design insurance and risk management programs.

He has worked with clients in the hospitality, amusement, construction, manufacturing and distribution industries, and currently serves on the Carnival Ride and Amusement Safety Board for the state of New Jersey.

"Our philosophy is to utilize our technical expertise and product knowledge to furnish our clients with the best information so they can in turn make intelligent and informed decisions about their insurance program," Cohen said in a statement.

BCA Insurance Group's business services include property, liability, worker's compensation, auto, umbrella, risk management, consulting, payroll and employee benefit programs.

Personal lines and services include homeowners, auto, flood, earthquake, water craft, wind, recreational vehicles, aircraft, travel, special events and collections, as well as private client services such as the complete spectrum of life and asset management products.

Business editor Kevin Post