Dusk Management Group is doing everything to take advantage of the space it has inside Caesars Atlantic City.
Not only does it operate Dusk, one of the most popular clubs in the city, but it fared very well with The Boardwalk Beer Garden, a seasonal bar focusing on beer that debuted in the summer.
Now, Dusk Management will open 21 Bar @ Dusk, a departure from the typical casino lounge because it will mix a lot of great things in life: gambling, good beer and liquor, awesome music and even sports.
"This is not a lounge lizard type of place," says Eric Millstein, president of Dusk Management Group. "The music will be a big part of that. When we have bands, they will be rock bands. Then it can transition to club or house or stay rock 'n' roll. We have the capability to do anything we want in there."
Located on the second floor of the casino near the entrance for Dusk, the magenta-and-tangerine-colored 21 Bar also will feature a pub-style wooden bar, illuminated panels, private seating, nine high-definition plasma televisions, a state-of-the-art sound and light system, DJs, live music and a dance floor.
21 Bar will be open daily and will offer a little something for everyone, whether it's an escape from the crowded club or a place to grab a drink before or after dinner. The bar's televisions also will feature all of the sports packages so all of the games can be seen.
"It's going to be a great place to people watch," Millstein says. "We want to really create some excitement there. We are on the 50-yard line at Caesars in terms of excitement and the hub of the place, and we thought 21 Bar would be another way to take advantage of it 365 days a year."
The name not only implies how old you have to be to party there, but also that there will be 21 varieties of vodkas, tequilas, beers and specialty drinks that fuse modern styles with classic cocktails. And the current Dusk-themed blackjack tables - also called 21 - now will seem like they are part of the club.
"We are going to take advantage of the 21 theme," Millstein says. "We are working on eventually setting up some bartop slots in there. The bar is about 21 feet long … there are a lot of things we can play off using the 21 theme. We want 21 Bar to be very high-end, warm and engaging with an edgy feel to it."
The new bar will mean lines will form differently to get into Dusk, and Millstein says that will create even more excitement there when it is expected to open on New Year's Eve.
"We are located right at the base of The Pier Shops," Millstein says. "And we want it to be very exciting around Dusk. We want people to come here pre- or post-dinner, pre- or post-show from the Circus Maximus Theater. We want there to be a lot of hoopla around the Dusk area so that it feels like everyone has a place to go. We are trying to be a little bit of everything. No one is doing what we are doing in Atlantic City as an independent operator with three businesses in one place like this. It's pretty exciting."
Jessica Lowndes of The CW's "90210" partied at Borgata Hotel Casino & Spa last weekend to celebrate her 23rd birthday. The actress hung out with friends all weekend, enjoying Immersion Spa and poolside manicures and pedicures before dining at Michael Schulson's Izakaya, where they had the chef's great butternut squash dumplings. They ended the night at mur.mur, where Lowndes was impressed by a blackjack-themed cupcake display created by TLC's "DC Cupcakes."
UFC fighter Matt Hamill came to Trump Taj Mahal Casino Resort last weekend to support the National Deaf Poker Tournament that takes place at the Taj twice a year. The three-time NCAA Division III national wrestling champion hosted a screening of "The Hammer" for the tournament's participants. The film is about Hamill's journey to be the first deaf wrestler to win a National Collegiate Championship.
Caesars Entertainment culinary goodies
If you're a gambler at Caesars Atlantic City, now may be the time to try some restaurants using your comp dollars that you may not have tried before.
Through December, the company is offering 1-for-1 comps at Morton's the Steakhouse as well as restaurants inside The Pier Shops at Caesars: Phillips Seafood and its Express location, Souzai, Continental and Buddakan.
Usually, gamblers have to use two Total Rewards credits for one dollar at those restaurants.
Live penguins at Trop
What better way to celebrate the release of "Happy Feet Two: An IMAX 3D Experience" than to bring in some live penguins?
On Nov. 19 and 20, the IMAX Theatre at the Tropicana Casino and Resort will bring some penguins to greet moviegoers 40 minutes before all showtimes. The sequel to the popular animated penguin film will open on Nov. 18.
Also, there's some good news for IMAX fans who don't want to shell out the $10 for parking the Tropicana always charges. Now, after purchasing tickets, moviegoers will be presented a special $5 receipt for parking. Present it to the parking cashier for self parking only and you will receive $5 parking.
Cool concert art
If you're in town for the Furthur show this weekend, there's a good chance you would be interested in the Further afterparty featuring Jerry Garcia's Art Exhibition and Sale with music from the Steal Your Face Band at the Hard Rock Caf� inside Trump Taj Mahal from 10 p.m. to 2 a.m. Saturday, Nov. 12.
The exhibit focuses on the late lead guitarist of The Grateful Dead and features original watercolors, hand-signed lithographs, etchings and drawings all created by Garcia. There are other items once used by Garcia on display.
A couple of casinos are trying to cash in on the 11-11-11 phenomenon on Friday, Nov. 11.
At Resorts Casino Hotel, spend $111 for a Friday night stay in the Rendezvous Tower with free parking and access to the health club and spa. Its 24-hour caf� Breadsticks is featuring an $11.11 meal deal with soup or salad, seafood mac and cheese and Mother's cheesecake. The Eastwing Noodle Bar is offering an appetizer platter with wonton soup, chicken and beef sate and two dumplings for $11.11. The 25 Hours Casino Lounge is offering $1.11 draft beer.
All four Caesars Entertainment properties are offering an "11-11-11 Sweepstakes" with drawings every hour from 11 a.m. to 11 p.m. every hour on the hour. One person will be announced every hour and all winners will receive $1,111 in slot play.
Spa special at Plaza
Trump Plaza Hotel and Casino is making the fall a little sweeter with two unique Cranberry Indulgence spa specials. The Sparkling Cranberry Massage and the Cranberry and Sedona Clay Wrap are $100 each to Nov. 22. Call 609-441-6710.