Atlantic City is on the circuit. The city’s rising profile as a party stop is reflected in the impressive list of top DJs who will be in town for end-of-the-year festivities, including David Guetta and Tiesto at Borgata, Afrojack and Sunnery James and Ryan Marciano at Revel’s HQ Nightclub and DJ Five and DJ Sean Perry at Haven at the Golden Nugget.
For Guetta, his latest Atlantic City appearance is part of a seemingly non-stop itinerary that will take him to high-profile parties and events in Las Vegas, Miami, Punta Cana and Rio de Janeiro just before and after the new year.
“It’s cool — it’s always an amazing (time),” Guetta, who headlines a pre-New Year’s Eve party on Sunday, Dec. 29, at the Borgata Hotel Casino & Spa, says of his A.C. visits.
“In the last few years, the DJ scene has been exploding in America. You can definitely feel it.”
That Atlantic City is now a regular stop on the French DJ-producer’s calendar speaks volumes about the growing local audience for electronic music.
“The thing is this music is really exploding in the U.S.,” Guetta says. “The Internet has a really important role in this. If you book the right DJs right now, you’re going to be successful. Atlantic City is a place to party and celebrate, so it’s making a lot of sense.”
Given the timing just before New Year’s, Guetta intends to set a special mood for his set, which will feature all the top club records from the past year.
“It’s more a celebration than a club night, when you want to play more new stuff,” he says. “At the end of the year, you just want to party and have fun.”
Among the likely tracks on his play list is his own “One Love,” a song and video he produced as a benefit for the United Nations’ “The World Needs More___” campaign.
The effort includes a fundraiser that will add $1 towards relief efforts for the victims of Typhoon Haiyan in the Philippines and other places with humanitarian crises each time #love is posted on Twitter. In the U.S., people also can contribute $10 by texting ONEVOICE to 90999.
Guetta hopes to leverage his 47 million fans on Facebook and 16 million followers on Twitter to make a difference.
“It’s very important to me,” Guetta says. “I always wanted to do something to help without really knowing how. I’m helping (the U.N.) help other people. All the money we are making is going to humanitarian work, mainly in Syria and the Philippines. I’m very, very happy to be part of this. Making a record especially for this was unique.”
Atlantic City’s emergence as a party destination also helped draw Life in Color, touted as the “World’s Largest Paint Party,” to Bader Field last year, according to Sebastian Solano, CEO and president of Life in Color.
The event started in 2006 on college campuses in Florida and is now being expanded to cities around the world.
“It’s a destination location, so we figured we would go there,” Solano says of A.C. “We always wanted to do a show in Atlantic City, and we do it in a time when people from Philly, D.C. and New York would want to go there.
“Last year for New Year’s, we decided to try it out. The show was phenomenal — we had just over 8,000 people. It ended up being something really cool.”
The event, which will be held under an enormous heated tent on Saturday, Dec. 28, is like Cirque du Soleil meets a circuit party.
Partiers will get sprayed by a special, non-toxic, washable paint, while dancing to tracks spun by internationally known DJ-producer Sebastian Ingrosso and witnessing a range of specialty acts.
“It’s a completely different production than a standard DJ concert,” Solano says. “We bring in aerialist acts, stilt walkers and other performers timed to the sound and video. It’s a whole scripted production. The most important part is we end up covering 10,000 people with paint.
“You’re watching your favorite DJs perform and throwing paint all over yourself and your best friends — it’s a very unique experience and feeling.”
New Year’s gets the party started early
For those who attended last year’s production, Solano promises a whole new vibe.
“We are going to bring in a new show, with a new stage design, new costumes and a new script,” Solano says. “We do a countdown, but it’s definitely going to be a different experience.”
You don’t have to wait until Dec. 31 to get the party started, as a cadre of internationally known DJs will be hosting various events, starting this weekend and leading up to the end of the year ball drop.
Here’s a rundown:
Friday, Dec. 27
Countdown to New Year’s Eve: DJ Sid Vicious kicks off the New Year’s festivities; 10 p.m., Haven at Golden Nugget; $10 for women, $20 for men, HavenAC.com
Nervo: Australian dance music sister act Miriam and Olivia Nervo perform; 10 p.m., HQ Nightclub at Revel, $40, RevelResorts.com
Saturday, Dec. 28
Life in Color: Billed as “The World’s Largest Paint Party,” this event is in its second year in AC, and will feature international circuit DJ Sebastian Ingrosso, part of the Swedish House Mafia; 7 p.m., Bader Field; $99 general admission, $150 for VIP access and $450 for backstage pass; LineRocket.com
Afrojack: The Dutch electronic music DJ headlines this dance party; 10 p.m., HQ Nightclub at Revel, $75, RevelResorts.com
Adrian Lux: The Swedish DJ leads this event; 10 p.m., Haven at Golden Nugget, $25, HavenAC.com
I Heart House: DJ Tiesto spins mix of world and club tracks; 10 p.m., Event Center at Borgata, $79.50, with table service for four starting at $1,075, BorgataNightlife.com
Sunday, Dec. 29
Hardwell: Dutch progressive spinner shows off his “Big Room House” tracks; 10 p.m., HQ Nightclub at Revel; advance tickets sold out, but additional tickets will be available at door, RevelResorts.com
I Heart House: French producer-DJ David Guetta is in charge of the festivities; 10 p.m., Event Center at Borgata, $79.50, with table service for four starting at $1,075, BorgataNightlife.com
Monday, Dec. 30
Industry NYE: Lil Jon and Samantha Ronson handle music duties; 10 p.m., mur.mur at Borgata; table service available; BorgataNightlife.com
R3hab: Dutch DJ and producer, who has remixed for Lady Gaga, Jennifer Lopez and Rihanna, spins; 10 p.m., HQ Nightclub at Revel, $40, RevelResorts.com
Tuesday, Dec. 31
DJ Five and DJ Sean Perry helm the party at Haven at Golden Nugget, featuring a three-hour hosted bar and photo booth; 9 p.m., $75, with table service available, HavenAC.com
The Borgata offers dueling celebrations: New York City-based husband-and-wife DJ M.O.S. and DJ Kiss preside over mur.mur, while Rev Run and DJ Ruckus will be in charge at MIXX; each party: 9 to 11 p.m., premium hosted bar, $60; 11 p.m. to midnight, $60 cover; after midnight, $40 cover, BorgataNightlife.com
NYE with House DJ duo Sunnery James and Ryan Marciano, with the festivities to include two-hour open bar from 9 p.m. to 11 p.m.; HQ Nightclub at Revel; $100 for women, $125 for men, RevelResorts.com