With an establishment that’s survived more than 50 years and five generations of family, it’s obvious the Gregory’s know the recipe for success.

“You gotta promote, if you don’t promote you die,” says Walter Gregory, III, co-owner of Gregory’s Bar and Restaurant on the corner of Shore Road and Delaware Avenue in Somers Point.

Drawing on that philosophy, Gregory’s constantly looks to the calendar for ways to bring in business, from devoting the month of October to Oktoberfest celebrations, to hosting an epic Thanksgiving Eve bash to — next up on the annual rotation — a 10-day celebration of Mardi Gras, which kicks off Friday, Feb. 28, and runs through Sunday, March 6. The bar also hosts happy hour 4 to 6 p.m. Mondays through Fridays.

Annual Cajun Festival & Mardi Gras Celebration:

Mardi Gras — also known as Fat Tuesday — is the biggest party night of the year at Gregory’s Bar and Restaurant, Gregory III says.

The business has been hosting an annual epic Fat Tuesday party since the early 1980s, and “people know this is the place to go,” he says .

“Fat Tuesday is the day before Ash Wednesday, when everyone gives up everything,” Gregory III says. “So it only makes sense to get it all out of your system why you can.”

The local rock band The Notions will also be performing that night starting at 9 p.m.

As a prelude to Mardi Gras, the bar will host live Dixieland Jazz beginning 8:30 p.m. Saturday, March 1, with Franny Smith on banjo, Bob Fergusion on horns and “the rest of the A.C. Jazz Band doing the classic New Orleans sound.” A special late-night Cajun appetizer menu will be available for the show.

From Friday, Feb. 28, through Sunday, March 6, Gregory’s will also feature its famous Cajun menu with several signature entrees and appetizers such as gumbo, alligator and shrimp and grits.

Taco Tuesdays and Thursdays:

Tuesday and Thursday are Taco Night at Gregory’s with two for $1.50 tacos in addition to $3 coronas and $2 Dos Equis pints from 4 p.m. to close, except in July and August.