Echo's in North Wildwood is "that bar."
"We're not gonna lie, we're that bar. That's our tagline, and we have fun," General Manager Joe Rullo says.
Echo's is a nightclub with a carefree vibe.
"People come here to let loose, meet new friends, hang out with their shore buddies and dance 'til 3 a.m," Rullo says. "We've been voted favorite dance club on the island for a lot of years, and we have the best DJs on the island."
Its longtime resident DJs are DJ Giddy, DJ Kramer and DJ Joey Dino. Echo's also caters to lots of regulars customers who return each summer to the party with them.
"They may live in Philly or where have you, but their hearts are here," Rullo says.
You've probably heard of bars hosting "Christmas in July" parties, but not many can make it snow.
"We go all out and we have fun with it," Rullo says. " We go to thrift shops and buy the most horrible decorations we can find. We make it snow down New Jersey Avenue. Everyone dresses up in Santa gear. ... Basically it's insane in here."
Echo's will host its third annual Christmas in July Party on Sunday, July 22.
The past two years' events have brought in a packed house, and they are confident this year's event will be even better.
"People look forward to it," Rullo says. "They want to see what kind of outrageous things we'll do next."
Weekdays deserve some fun, too. "World Famous Mondays and Wednesdays" at Echo's include $1.50 domestic beers and other drink specials all night long.