The Claridge, an Atlantic City landmark that’s survived from the nation’s Great Depression to its hometown’s current financial crisis, is getting a new name — or part of one.
Starting this week, the formal name is The Claridge — A Radisson Hotel. The owners of the 86-year-old hotel and the international hospitality chain announced the planned rebranding in August.
In a statement, a Claridge executive said the new name would boost the profile of the hotel well beyond the borders of Atlantic City, where it gained fame as the “Skyscraper by the Sea.” At one point in its history, the Claridge’s 24 stories were reported to make it the tallest hotel building in the U.S.
“This new partnership is an exceptional opportunity for the Claridge to grow from a successful independent boutique hotel to a property with global reach in a range of business and leisure markets,” said Cem Erenler, the hotel’s vice president of operations and business development.
The Claridge is owned by Florida-based TJM Properties, which bought it in 2014 from Caesars Entertainment for $12.5 million. The company said TJM has since put $25 million into renovating a building that opened in 1930.
Earlier this month, the owners unveiled a 15,000-square-foot expansion of Claridge’s conference center. That upgrade includes a rooftop bar called Vue, and the hotel said the expansion gave it a total of 100,000 square feet of meeting and event space.
Javier Rosenberg is chief operating officer in the Americas for Carlson Rezidor Hotel Group, which owns Radisson and several more hotel brands.
“This partnership provides the Claridge access to Radisson’s global reservations systems and marketing efforts,” Rosenberg said, “and furthers (Radisson’s) commitment to offering locations in key destinations that cater to both leisure and business guests.”