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From Press staff reports

Atlantic City marketing has made it to Broadway.

The Atlantic City Convention & Visitors Authority is booking tourist visits at a temporary Jersey Shore Store on Broadway between 11th and 12th streets in New York City.

The store, sponsored by the state Division of Travel and Tourism, offers 20 themed days in Atlantic City covering spas, gaming, fashion, golf and more.

Jeff Vasser, president of the ACCVA, said the store adds an important element to city marketing at a time when new train service is available from Penn Station not far from the store.

The Jersey Shore Store will remain open through July 6.

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