ATLANTIC CITY — A local strip club says a state law is violating its First Amendment right to free speech under the U.S. Constitution.
But the federal lawsuit it filed earlier this month is not about clothing, or the lack thereof. It’s about advertising BYOB.
Stiletto, located adjacent to the Boardwalk at 185 S. South Carolina Ave., is suing the city and Police Department to block enforcement of a state law preventing restaurants from advertising beer and wine can be brought onto the premises.
Violating the law could result in a disorderly person’s offense.
A representative from Atlantic City did not respond to a request for comment Tuesday.
Stiletto is owned by GJJM Enterprises LLC, a privately owned company.
The company also seeks money “to compensate GJJM for the loss of its protected free-speech rights,” the lawsuit says.
Much of the club’s business is from tourists, convention groups and bachelor parties that come from casino resorts and hotels, according to the lawsuit filed in U.S. District Court in New Jersey.
Promoting its BYOB could help business, and Stiletto would advertise such offerings on its website, print ads and signs, the lawsuit says.
“The information would enable customers to make more informed decisions about their dining and entertainment options,” according to the lawsuit.
Its offerings include “live erotic dance performances and other forms of live expressive entertainment geared towards an adult audience,” according to the lawsuit.