Name: Jody K. Hirata, 44, of Upper Deerfield Township
Education: West Chester University, bachelor of science
Company: Colonial Bank FSB
Position: Senior vice president, business development/marketing
Phone: 856-205-0058, ext. 5017
We are celebrating our 100th anniversary this year. We went public in 2005 and are traded on the NASDAQ under COBK.
Colonial Bank is a community full-service bank serving personal and business needs. We have nine offices in Cumberland and Gloucester counties, with our headquarters in Vineland.
I do the marketing for Colonial Bank, and I also handle all of the public entity accounts, which includes municipal and board of education accounts. I also do commercial lending.
Externally, I give seminars on business development. We also place ads and engage the community. I arrange such things and do them myself as well. Internally, we have promotions and incentives for products and services.
Governmental accounts are all bid out and have different products and service requirements than business or personal accounts.
Municipalities, for example, want one person to contact to handle all of their needs, so by specializing we can offer a more custom service.
In commercial lending, I do mortgages, commercial credit, account managing, equipment financing, the whole spectrum of banking services for businesses.
I make personal calls on businesses if they’re not already banking with us, to see if we can save them money, maybe by restructuring their loans to provide better cash flow. If a business is going to move accounts, it’s because they’ll save a major amount of money. Or they need services they’re not getting.
Entry: I’ve been in banking all my life. I started as a part-time teller in high school and worked for Farmers & Merchants Bank and Sun National Bank.
About me: I’m involved in a lot of organizations, especially community development. I like making a difference, especially with the Soroptimists of Cumberland County, which helps women and children in our community. They give out 100 percent of their funds to the community. I’m also involved in the Rotary International of Vineland.
Business Editor Kevin Post