The Cape May County Department of Tourism is putting together a coupon booklet to market to French Canadian tourists next year.
The department said 2010 marks the 40th anniversary of major tourism from the Canadian province of Quebec, and the county has counted on return visits every year from Canadians to help boost the local economy.
"In today's uncertain economic climate, it is important that we as an industry recognize and give back in some way to those who have been loyal customers," sid Diane Wieland, Cape May County's director of tourism. "The Canadian dollar is still trading favorably and this incentive will encourage more people to come during the season."
The county's "Passport to Savings" coupon booklet will be translated into French and handed to attendees at the Montreal Sportsman show and to vacation planners at the Canadian Automobile Association offices throughout Quebec.