The Casino Reinvestment Development Authority plans to hire a new convention center and marketing adviser to help boost convention sales and economic activity in Atlantic City.

The CRDA issued a request for proposals this month following the April merger of the Atlantic City Convention & Visitors Authority and the authority.

The merger, mandated by the same legislation that created the Tourism District, makes the ACCVA a division within the CRDA and is intended to streamline the city’s marketing and development efforts. Jeff Vasser, the longtime head of ACCVA, remains president of the division.

According to the request for proposals, the authority will assess the new division’s functions and look for ways to significantly improve convention and event sales.

The authority will examine operations and management, vendor and supplier relationships, customer and client relationships, the division’s current business model, facilities management and financial reporting, among other things.

The consultant hired through the proposal process will provide advice to CRDA Executive Director John Palmieri as requested.

Proposals are due June 10. More information about the position will be made public at that time, CRDA spokeswoman Kim Butler said.

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Worked as a reporter for various weekly newspapers in Ocean, Atlantic and Cape May counties before joining The Press many moons (and editors) ago as a business copy editor. Passionate about journalism, averse to serial commas.