Business: Home Design Flooring

Location: 550 New Road (Route 9), Somers Point

Owner: Chris and Desiree Gill, of Egg Harbor Township

Employees: 1

Phone: 609-365-2831

Home Design Flooring sells a lot of hardwood flooring. That's probably our widest selection with six or seven different manufacturers here.

We have different kinds of vinyl flooring, carpet, tile and stone. We sell manufactured stone, the kind of thing you can put around a fireplace or on the exterior of someone's home. We offer installation on all of these things as well.

We have a stair refacing system that lets you recover your stairs to make it wood flooring and finished.

I also offer wood laminate, although that's not what we feature. We offer products from low- to high-end, in a range of prices.

The latest offerings in hardwood flooring include products made in Pennsylvania and Canada, sometimes featuring exotic woods, some of it custom made.

One of the newest things is flooring with a hand-scraped look or a wire-brushed look, with different finishes.

HomerWood is made in Pennsylvania and is all sourced from that state. Some of it is hand- made by the Amish, and they use the entire tree when they make that. Our basic line is Mullican Flooring.

We often have sales, and right now we're offering 10 percent off all of our hardwood flooring, and up to 40 percent off ceramic and porcelain tile, and $100 off a carpet purchase of $999 or more.

A new product, a luxury vinyl tile that clicks together like laminate, is much sturdier and much more user friendly. You don't have to worry about preparing the floor, and you can beat the heck out of it. My commercial business just installed it in two Atlantic City casinos.

Entry: On the day I was born, my father opened a commercial flooring business. I grew up in the business and have worked in it for more than 20 years, but was looking to diversify with a retail store.

Our website,, has a virtual room designer that allows you to upload a photo of your room and our website operator creates a version of your room in which you can try different floorings.

The future: My wife, Desiree, our manager, and I will listen to what people want and adjust accordingly.

Business Editor Kevin Post