Business: The Fractured Prune
Locations: 3339 West Ave. and 1225 Asbury Ave., Ocean City
Owner: Joanne and Ken Jenkins, of Ocean City and Doylestown, Pa.
Employees: 15 at each location
The Fractured Prune has opened a second store in the southern end of Ocean City.
We have hot, hand-dipped doughnuts, breakfast sandwiches, a coffee bar, smoothies, kids meals and chai tea.
We’re sharing a space next to Hoy’s 5 & 10 with Johnny B Goode Ice Cream Parlor. We’ll be open during the day, and they’ll be open at night. This is the second location for Johnny B Goode as well.
This will be a seasonal store like our main store on Asbury Avenue. We opened our main store Easter weekend, and we’ll stay open until the block party in October.
One unique doughnut is called Ocean City Sand, with one glaze and as many toppings as you want.
We offer 15 flavors of glazes and 22 different toppings, so the combinations are endless.
We had a doughnut contest last month because there are so many local combinations. We’ll have more votes over the summer and choose a 2013 doughnut.
Customers suggested a s’mores doughnut, and now it’s one of our favorites, with graham cracker, marshmallow and chocolate tastes. This year we’ve added more coffees — sugar-free vanilla, hazelnut, mocha and caramel lattes and cappuccinos — and different kinds of teas.
We put breakfast sandwiches on bagels and in wraps. You can get any kind of doughnut you want glazed and served with meat, cheese and egg in between. It’s called a Prunewich and it’s $5.25.
People try all different kinds. We had a sausage, egg and cheese on lemonade doughnuts.
We also have a beach burrito, which is egg, cheese, sausage, red onion, jalapeno and salsa on a pesto wrap. That’s $6.25.
Entry: We opened the first Fractured Prune in May 2011. Business has been very good there, and each year has been busier. People at the southern part of the island hadn’t heard about us, and that’s a great market down there. We live down there and people said, “Why don’t you open a store down here?” So we did.
The future: We’ve always vacationed here and love it. We’d love to open a couple more shops in Ocean City, or somewhere else in South Jersey if someone wants us to go there.
Business Editor Kevin Post