Business: Goldcoast Sotheby’s International Realty of Ocean City
Location: 200 34th St., Ocean City
Owner: Broker/owners Burton and Susan Wilkins, of Beesley’s Point, Upper Township
Marketing Director: Emily Wilkins, of Margate
We were Goldcoast Realty and about five years ago joined the Sotheby’s affiliation, giving us global international marketing, which we relish. We couldn’t have that as a mom-and-pop brokerage.
We pretty much have an affiliate office on every continent, so we have great reach.
With our international website,
sothebysrealty.com, you can see Ocean City listings even in different languages. We have programs to track buyers looking at our listings, and so we see, for example, that we have buyers in Milan, Italy, looking at our listings, which is great.
Sotheby’s has relationships with The New York Times, Wall Street Journal and publications overseas, which gives us exposure in Europe and Asia, too.
We’ve been really happy with our affiliation with Sotheby’s. We’ve seen their marketing help us grow and our sales have been growing. Last year the market in Ocean City was down 9.4 percent in units, and our sales were actually up 30.3 percent.
We also handle rentals, mainly vacation rentals but some yearly rentals as well. The vacation rental side was a little soft last year, but it seems like it’s picking up a little bit and will be stronger this year, like we like to see.
Entry: Burt Wilkins, our broker, owner and my father, founded Goldcoast Realty in the mid-’90s. He started out with a small office and wanted to branch out and create a good work environment where customer service was of main importance to the firm.
We were located at Eighth and Asbury, and before Hurricane Sandy we were already looking for other office opportunities. The storm hit and we had 2 feet of water in our office, a hard thing to see when you hadn’t seen water in it before.
We relocated to a temporary office, and then found the right opportunity for our new home here. We love the location, with a little more visibility, and it gave us the space to continue growing. We spent about a month and a half doing renovations and moved in in early January.
The future: We’re looking forward to meeting our neighbors and welcoming our clients to this new location.
Business editor Kevin Post