There are the "Big Three" of social media - Facebook, Twitter and LinkedIn.
And for small businesses, they can provide a valuable and inexpensive resource to reach more customers, said Carolinn Pocher Woody, owner of CPW Creative Communications, of Cape May, and Constant Contact's authorized local expert in South Jersey.
"When you talk about the amplification you get from social media - think of a person walking into restaurant and that person had a positive experience. They'll tell seven people. But what if they go into a restaurant and retweet it to 1,400 followers," she said. "Is that going to get you more customers? I believe it is."
Pocher Woody is hosting a free Social Media 101 from 9 a.m. to noon on Monday, Aug. 26, at the Seashore Gardens Living Center Theater at 22 W. Jimmy Leeds Road in Galloway Township.
The seminar aims to help business owners engage customers and turn fans and followers into more sales.
"The person who would get the most out of it is the small-business owner who is not familiar with the technology," she said.
"It's a very low cost, highly effective way - and something everyone can do in a challenging economy - to take your business to the next level," she said.
Another seminar at the same location is scheduled for 9 a.m. to noon, Wednesday, Sept. 25.
The title is "Grow Your Business with Email and Social Media." The seminar is a "hands-on workshop" about creating a unique digital marketing strategy.
Pocher Woody said social media still can be a valuable tool even if a business owner does not have the time to dedicate to it.
"If you're a small-business owner and you don't have the time to devote, that extra 15 minutes or 30 minutes a day, it's a good idea to delegate it to an employee or a professional," she said.
If you go
"Social Media 101" will take place from 9 a.m. to noon, Monday, Aug. 26 at the Seashore Gardens Living Center Theater at 22 W. Jimmy Leeds Road in Galloway Township. The seminar is free.
"Grow Your Business with Email and Social Media" will take place from 9 a.m. to noon, Wednesday, Sept. 25 at the same location.