Business: Ocean City Wireless Variety Store
Owner: Aslam Sheikh, of Egg Harbor Township
Location: 1059 Asbury Ave., Ocean City
Employees: Owner operated
Ocean City Wireless Variety Store is the largest wireless accessories carrier on the island.
We carry prepaid telephone services, including Boost, Metro PCS, Mobile, AT&T, Simple Mobile, Net10 and XDuo and many others.
People come here to pay all of their utility bills, including natural gas and electric, as well as phone. We also carry snacks, sodas, cigarettes.
The part we just got involved with is the New Jersey Lottery. There's a lot of demand for that. I think we're the only ones that have the lottery on the avenue.
We're open seven days a week in the summer 9 a.m. to 9 p.m. and 10 a.m. to 6 p.m. on Sundays. We're open year round with limited hours.
Accessories include all kinds of iPhone 5 accessories, car and home chargers for all of the latest model phones.
The best thing for visitors is if they left their chargers at home, they need not worry. We've got them covered. We're in the heart of town, next to the Starbucks. We also carry cases for all kinds of phones.
We have wireless routers and TV remote controls. A lot of times people lose their remote or someone has taken it with them after a rental.
Ocean City Wireless Variety Store also sells bagged ice, and we sell 16 ounces of spring water for 75 cents. We also carry a lot of Mexican beverages, such as natural aloe or Jarritos drinks.
One challenge is keeping parking available on the avenue.
Entry: I used to be a real estate agent, selling properties in Ocean City. I still do that a little bit. I got hammered, so I needed something to generate a little income.
I used to have a similar store in Delaware, and when that didn't work out we moved back to Ocean City. When Sandy came, we lost $30,000 worth of inventory.
Here we have more walk-in traffic compared to our last store. But winter, as everyone knows, is a dead zone in Ocean City. Luckily we have a significant Mexican population living here year round that comes to my store.
Business editor Kevin Post