Business: Blown Away Salon & Beauty Bar
Location: 2611 Shore Road, Northfield
Owner: Daneen Ferry, of Linwood
Started: March 2012
Blown Away Salon & Beauty Bar is a full-service salon that offers nail care, facials, massage, Botox, spray-tanning and coloring.
I owned another salon in Linwood for 15 years. I sold that business and was planning to move to Florida. But that didn’t work out so I decided to open a new business. I found this location on Shore Road and my girls came with me. We are on the smaller side in terms of staffing compared to other salons. That’s why I named it a beauty spa. I’ve been in business for 21 years and most of my staff have been doing this even longer than I have. There is a lot of experience here.
We’re not killing them with prices, especially the way the economy is today. We take children to adults. Our oldest client is 105.
I come from a family of hairdressers. My mom was a stylist and my grandmother also did it. I’m third-generation now. I grew up in Absecon and attended Holy Spirit High School. I didn’t want to be a hairdresser when I was young. My family said it was hard work. You’re on your feet all day. It’s tough. My father was a police officer and I wanted to get into the law. I took some business classes. I wanted to maybe open a restaurant. But I was anxious to get out and start making money. I guess (hair styling) was in my blood. It was inevitable.
When I was 23, I opened my first business. My mother came to work for me. We started small but eventually I had about 10 employees. I expanded and went from a small salon to a spa with massages.
A lot of salons don’t want to get involved in spa services because they’re so expensive. I know how to keep costs down. Now we do everything from toes to hair. We have a doctor who comes in to provide Botox.
People come in for a treat or for Mother’s Day. We offer gift certificates. People come here just to get coffee and talk. If something is going on in town, we usually know it. I’m going to write a book one day and call it “Shop Talk.”
Staff Writer Michael Miller