Business: Mister Sparky Electric

Owner: Ian Craver, of North Cape May

Location: 6677B Black Horse Pike, Egg Harbor Township

Started: 2004 (joined the franchise system in 2008)

Employees: 11

Phone: 609-957-5195

Mister Sparky Electric is a residential electrical contractor. We try to provide customers with on-time service, with appointment windows and an understanding that our customer's time is valuable.

We try to fix the problem right the first time so we don't have to visit them multiple times.

We back up all of our electrical repairs with a 100 percent satisfaction guarantee. That means if they're not completely satisfied, we'll make it right, up to refunding their money.

Typical problems we address might be circuit breakers tripping, outlets not working, lights not working, and upgrading of electrical service and electrical panels. We also change fuse boxes and add new circuits.

Another thing we're doing more is adding whole-house generators. We can take care of everything, from delivering the unit, arranging for the lines, hooking it up, and all the permitting required for them.

A lot of people are interested in protecting their electronics with whole-house surge protection. You may not have a severe spike that knocks things out, but little things that happen over years can degrade electronics and appliances with microchips.

All of our guys get continuing education. We do background checks, we wear uniforms and we guarantee that our guys will clean up when they're done.

Entry: I started in the electrical field in 1997, working for contractors, and obtained my license as an electrical contractor in 2003. I started the business in 2004.

I worked with Electricians Success International, a consulting organization, to improve customer service and run the businesses better. Through their franchising branch we became a Mister Sparky franchise.

I believe there are more than 100 Mister Sparky franchises nationwide, providing consistent standards and a buying group to help keep pricing more competitive.

Future plans: Our goal is to be the largest electrical contractor in the South Jersey region providing service and repairs to homeowners.