Good Time Tricycle, a local company that has created popular annual festivals and events in Atlantic City, will start a new one this weekend aimed at regular guys.

The Average Joe Expo will bring interactive experiences, celebrities, seminars and demos to Atlantic City Convention Center on Saturday and Sunday - all selected to appeal to and enrich the lives of men.

Jon Henderson, 38, who owns Good Time Tricycle in Mays Landing, has been staging the beer festival - called Atlantic City Beer & Music Festival now - for eight years.

Last year, his revival of the Atlantic City Seafood Festival drew more than 10,000 people in its two-day run, he said. This year, he expects to at least double that turnout.

"Atlantic City has been very good to me. We're looking to bring 100,000 people through the city this year," said Henderson, of Mays Landing. "We're invested in the future success of Atlantic City."

This year's new event is what he calls "an opportunity of discovery … a real 360 of what guys are into," he said.

The sports segments alone will run from extreme to martial to fantasy, all the way to the refined practice of fly fishing.

Celebrities range from a Playboy Playmate of the Year (of course), Sara Jean Underwood, to mixed martial arts star Stephan Bonnar, to the great Sam Jones, whose legendary Boston Celtics team won 10 NBA titles during his 12-year career.

Experts also will show and share knowledge about cooking, tools, beer, cars, hunting and cigars.

Local businesses will be part of the action, as well.

Ryan Zentmeyer, who owns Ryan's Barber Shop & Shave Parlor in Linwood, will offer his straight-razor-shaving skills to attendees.

He said he discovered from participating in a couple of tattoo expos that doing business at events connects with future regular customers.

"We meet new people who live right outside where the shop is and never realized it was here," said Zentmeyer, 29, of Northfield.

He said he'll take an old barber chair to the Average Joe Expo and give haircuts for $15 and hot-lather shaves with a straight razor for $20, his normal prices.

Another participant will be Seaville Motorsports, which carries a full line of Suzuki motorcycles and ATVs, as well as Yamaha personal watercraft.

Kyle Van Hettinga, parts and service manager for the dealership in Upper Township, said they'll exhibit machines, provide advice and "talk about trying to make people's dreams come true."

Popular machines these days include the Suzuki RM-Z450. "That's pretty much the hottest motocross bike out there," said Van Hettinga, of Egg Harbor Township.

A sister Average Joe Expo will be held in Chicago on Nov. 9 and 10, with each expected to fill 200,000 square feet in the first year.

Henderson said starting a new show is a bit nerve-wracking.

"It's like throwing a party when you're a kid and waiting for that first kid to show up," he said.

As with other Good Time Tricycle events, he said, he'll learn things each year to make the next year's event better.

"It's a creative experience. We're looking to grow the show and make a home for it in Atlantic City," he said.

Contact Kevin Post:

609-272-7250

Average Joe

The Average Joe Expo will be 11 a.m. to 8 p.m. Saturday and 11 a.m. to 6 p.m. Sunday in Atlantic City Convention Center. Tickets are $20 in advance, $25 at the door, and available at averagejoe expo. com or ticketmaster.com. Guests younger than 16 must be with an adult.