Business: The Shack Board Shop

Location: 657 East Bay Ave., No. 13, Manahawkin

Owner: Don Miller, of Tuckerton

Manager: Ryan Brower, 27, of Cedar Run, in Manahawkin

Started: February 2013

Employees: 6 at new shop, 11 overall

Phone: 609-549-3136

Manahawkin hasn't had a skate shop for a long time, since one went out of business several years ago. We're offering everything in skate: boards, apparel, shoes and skate hard goods, such as trucks and wheels. We carry cruiser boards and long boards, as well. We have accounts with pretty much every major skateboard company, including Real, Girl, Alien Workshop, Habitat, Element, Plan B and Creature.

Whatever the recent hot movie is, that's the most popular board graphics for a couple of months. We hold events sometimes in conjunction with a movie premiere and have branded stuff to give away. Shoes have gotten a lot more durable the last couple of years, lighter and with more protection. Some major brands I carry are Emerica, Lakai, Etnies, DC, and one of my other big sellers is Globe.

DC is also massive in apparel, and another good one for us is Matix, as well as LRG. Our philosophy is to offer things you can't get at the mall, such as Fourstar, but we also stock brands like Diamond Supply that you can find there.

Probably our best seller is Jetty apparel, which is made locally on Long Beach Island. They helped the community around here after the storm, and they've grown their brand. We're a full-service skate shop, so any upgrades, repair work, switching things out or putting it together we offer free of charge. We all skateboard here, and we make sure we teach kids how to do that stuff themselves, too.

Entry: Donnie's parents had opened Surf Shack in Ship Bottom in 1999; I was an employee there for several years before they retired to Florida. About six years ago Don broke off and opened Surf Shack South in Bay Village in Beach Haven. That shop was successful, and we had been thinking about opening a skate shop on the mainland.

The future: We're getting ready for a big back-to-school push, to also make us a place for kids who don't skate but just want nice clothing.We're doing an event in mid-August for people to win ESPN's "Street League" tickets, passes and stuff. Details will be on our website, www.theshackboardshop.blogspot.com.

Business Editor Kevin Post