NORTHFIELD - Dr. Scott Hernberg says technology drives his business.
Machines that remove blood vessels from the face. Others that analyze and assess skin types. Skin-tightening devices that stimulate the body's ability to produce connective tissue.
At the core of it is the desire of people to look younger, reduce wrinkles and ultimately feel better about themselves, he said.
Hernberg owns Tomorrow's Wellness Center on Zion Road in Northfield, a 10-year-old practice that moved to its new, larger location a month ago.
"I see people in early midlife who really want to remain as youthful looking for as long as possible," said Hernberg, of Linwood. "Many of my patients have very active lifestyles and want to look as well as they feel inside. And, quite frankly, our society is very youth-oriented, and people want to hold onto the vestiges of the younger days and don't want to give into aging.
"Technology can help them slow the aging process down," he said. "Nobody can stop it, but we can slow it down."
Botox is one of the more frequently used treatments, although it is not only used to reduce wrinkles on the face, he said.
Botox can be used to treat hyperhidrosis, a condition involving excessive sweating to the point where it can interfere with the quality of life. Botox blocks transmission between the nerve and sweat gland to reduce sweating, he said.
Hernberg, whose background is as an anesthesiologist, said his practice takes a holistic approach. "The idea is to help people be well and look their best, and I accomplish that by integrating traditional western medicine and other holistic approaches to achieving a balance of health and best appearances."
These can include nutritional and weight management, as well as hormonal treatments and laser hair removal.
He offers smoking cessation programs and counsels on skin damage from the sun. Besides the adverse health effects of smoking and skin damage, both can make a person look older.
"The two of those combined are like gasoline and nitroglycerin. They're very potent age accelerants," he said.
Hernberg said there are challenges to his business - he does not take insurance, and spending is tied to disposable income.
"It's a challenge, because the economy has been the worst in American history," he said. "My business continues to grow, I think, because we provide personalized service, which is a key concept."
One of Tomorrow's Wellness Center patients, Karen Martabano, of Sea Isle City, said she has been a patient for a long time.
"I just wanted to hopefully fight the signs of aging. Everyone else tells me it has (worked). I think it has. It's a constant battle. I think I'm winning," she said.
Hernberg said nearly 90 percent of his patients are women, although men have become a growing segment - predominantly concerned with hair removal on their backs and shoulders.
"It is a growing industry because people want to look and feel their best at any age," he said.
Contact Brian Ianieri:
Tomorrow's Wellness Center
Location: 1750 Zion Road, Suite 204, Northfield
Owner: Dr. Scott Hernberg, of Linwood
Revenue: Not disclosed