PLEASANTVILLE — After 34 years at the helm, Mac Seelig is stepping down as president of the East Coast’s only slot machine manufacturing company and will be replaced by his son, Jason.

Formerly known as AC Coin & Slot, the Pleasantville-based company recently went through a rebranding and renamed itself ACS. It is owned by the Seelig family.

Mac Seelig, 69, will continue as company chairman and chief executive officer, but his 41-year-old son will take over the day-to-day operations as the new president, pending regulatory approvals.

Jason Seelig, who has served as executive vice president of sales and marketing, will continue overseeing those departments. He has been with the company for 20 years and created a national sales team.

“Jason’s insight and industry acumen have helped position ACS to expand to new markets and introduce revolutionary gaming technology,” the company said in a statement Wednesday announcing the management change.

Twin brothers Jerry and Jeff Seelig, 45, also are part of the company’s executive team. Jerry is general manager, while Jeff serves as executive vice president of finance.

Mac Seelig founded the company in his former Absecon home in 1978, just as casino gambling was starting in Atlantic City. Once Atlantic City-centric, the company’s operations have spread across the United States and overseas into other gambling markets.

ACS has its corporate headquarters on Decatur Avenue in Pleasantville, as well as offices throughout North America. The privately held company does not release revenue or profit figures.

Last October, the company launched its AXCESS slot machine line, featuring new cabinets and games. ACS announced a deal in February with the new $2.4 billion Revel casino for 84 slot machines, including a combination of best-selling older games and new titles from the AXCESS series. Financial terms were not disclosed.

Contact Donald Wittkowski:

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