Skylines in Atlantic City and Philadelphia will go pink Friday as part of a National Breast Cancer Awareness Month reminder to stay vigilant in the fight against breast cancer.
Atlantic City will participate in the campaign with a citywide lighting of nine landmarks in partnership with Susan G. Komen Central and South Jersey. In addition, the www.DoAtlanticCity.com website will “do pink” that day.
Officials said the local participants include, the Boardwalk Comfort Station in front of Boardwalk Hall, Bally’s Atlantic City, The Water Club at Borgata, Caesars Atlantic City, Golden Nugget, Harrah’s Resort Atlantic City, Showboat Casino, Tropicana Casino & Resort and Trump Plaza Hotel & Casino.
Launched in 2002 by CBS 3 and the Philadelphia Affiliate of Susan G. Komen for the Cure, the effort was the area’s first public service campaign to use the lighting of buildings and landmarks to promote a cause.