ATLANTIC CITY — A billboard in Atlantic City encouraging students to find a “sugar daddy” instead of a summer job came down Monday after a flurry of complaints.

The ad for ArrangementFinders.com, a subsidiary of Toronto-based Avid Life Media, featured porn star Bree Olsen and was posted on the north-facing wall of Manhattan Cleaners & Tailors on Atlantic Avenue near North Mississippi Avenue.

It read, “Hey Students. Need a summer job? Date a Sugar Daddy.”

Matt Ingegneri, owner of the cleaners, said they received many angry calls about the content and asked the company to take it down.

“We didn't want to make any enemies,” Ingegneri said.

The website's billboards have spread controversy in practically every city where they have existed, including Philadelphia, Chicago and Phoenix.

The billboard on I-95 in Philadelphia read, “Thou Shalt Not Commit Adultery,” with the word “not” crossed out.

In May, a spokesman for ArrangementFinders.com told The Press of Atlantic City that the more people get riled up about the ads, the more members join the site.

The spokesman also said the ad was supposed to stay up until mid-September. He could not be reached immediately on Tuesday.

Contact Lee Procida:

609-463-6712

Follow Lee Procida on Twitter @ACPressLee

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