Conversation With .... Liza Cartmell: New alliance's leader looks to market Atlantic City as unique package - Press of Atlantic City: Atlantic City | Pleasantville | Brigantine

Conversation With .... Liza Cartmell: New alliance's leader looks to market Atlantic City as unique package

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Posted: Saturday, January 7, 2012 2:03 pm

Liza Cartmell is the recently named president of the Atlantic City Alliance, a new nonprofit organization that will market and promote the city using $30 million annually from the casino industry. The ACA is the "private" part of a public-private partnership orchestrated by Gov. Chris Christie to help pull Atlantic City out of a five-year tourism slump. Cartmell discusses the ACA's marketing campaign and the challenges that lie ahead.

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