More people viewed Atlantic City’s primary tourism website and subscribed to updates on Facebook in the second full month of the “Do AC” marketing blitz initiated by the Atlantic City Alliance.
Data released Tuesday by the Atlantic City Convention & Visitors Authority show that doatlanticcity.com garnered more than 329,000 unique visitors in June, up nearly 27 percent from June 2011. Year to date, the site has logged a 25 percent increase in the total number of unique visitors
Of the 329,000 who visited the website in June, 66 percent were new visitors, which could signal interest from a new potential market, ACCVA officials said.
The alliance, backed by funding from Atlantic City’s casinos, unveiled the “Do AC” slogan in late April. About $20 million will go to this year’s campaign, including commercials, radio spots, print ads and billboards. Thirty million dollars will be devoted in each of the next four years.
ACCVA still operates the website that has been revamped to fit with the “Do AC” campaign.
The “Do AC” Facebook page, which offers information on upcoming city events as well as special promotions including gas card giveaways, has also seen an increase in traffic. In the month of June, the page gained more than 42,000 “likes” or subscribers, compared with 2,748 new “likes” in June 2011. In total, the page has more than 153,000 subscribers.
About 15 percent more overnight bus passengers have traveled to Atlantic City this year than last year, according to information provided by the South Jersey Transportation Authority. Travelers arriving at Atlantic City International Airport in Egg Harbor Township also are up about 3 percent over last year.
“These additional arrival and overnight figures point to a shift from daytrip visitors to overnight visitors — something everyone in the Atlantic City tourism industry has been working toward,” ACCVA President Jeff Vasser said.
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