The Schultz-Hill Foundation, in partnership with Atlantic County's Office of Intergenerational Services, AtlantiCare and the Casino Reinvestment Development Authority, say "benvenuto" to Atlantic City's senior citizens with the third and final free concert of the year - "My Way," celebrating the music of Frank Sinatra.

The concert takes place 1:30 p.m. Oct. 10 in Dante Hall Theater of the Arts of Richard Stockton College, located at 14 N. Mississippi Ave., in the heart of the historic Ducktown neighborhood of the resort, a predominantly Italian-American community.

"We welcome all our seniors to enjoy the concert and participate in the festivities," said Schultz-Hill Foundation trustee Gary Hill. "And what a great way to celebrate Italian culture, in the heart of Ducktown."

"My Way" is not only a musical celebration of one of America's most famous Italian artists, "Old Blue Eyes," and one of his all-time favorite songs, but also salutes Columbus Day and the Italian culture, Hill said.

Columbus Day commemorates the Italian explorer Christopher Columbus' arrival in the new world Oct. 12, 1492, and has been a federal holiday since 1937.

Hill said celebrating Italian-American culture is a fitting theme to end the concert series.

The series kicked off its first concert in February with "From Atlantic City, with Love," and followed in June with "The Golden Age of Hollywood."

"We wanted to make sure seniors in our area had an opportunity to experience the arts and culture in our community," Hill said. "These concerts are a great way to bring something new and exciting to our seniors. You know many of them can't get to the casinos, so this is something that is accessible to them that is outside the casino world."

Hill said the concerts have been even more successful that he ever thought, proving the need for free or affordable cultural entertainment for seniors in the community.

The Board of Directors will meet in the next few months to discuss plans for 2014, Hill said.

Under the direction of Michael Hartman, the afternoon matinee will feature an ensemble from the Greater Ocean City Theater Company, which provided for the entertainment for the previous two concerts, also held at Dante Hall.

The intermission will include a guest appearance by Miss Columbus 2013 Courtney Charastsaris, and Italian duo of Frank and Dominic from the radio show "Everybody Loves Italian" on WPG-1450 AM. A meet-and-greet party will follow the concert with cast members and the show's director. Refreshments will be provided by Formica Bakery, Hill said.

Atlantic County will again provide free transportation for Atlantic City's senior citizens to attend the show, Hill said.

Because the first two concerts were filled to capacity, seniors who wish to attend must reserve a seat.

"The demand is high, and we really can't stress enough that seating is limited. We really urge seniors to call ahead," Hill said.

Any senior citizen living in Atlantic City can reserve a seat and arrange for free transportation by calling the Atlantic County Office of Intergenerational Services at 888-426-9243. Information can also be found at schultz-hill.org.

Contact Lucia C. Drake:

609-272-7295

If you go

What: "My Way," musical celebration of the music of Frank Sinatra and a celebration of Columbus Day and the Italian culture.

When: 1:30 p.m., Oct. 10.

Where: Dante Hall Theater of the Arts of Richard Stockton College, 14 N. Mississippi Ave., Atlantic City.

Cost: Free to Atlantic City senior citizens.

Info: Call 888-426-9243 or visit schultz-hill.org