Editorial Board - AC Alliance

From left, Atlantic City Alliance president Liza Cartmell and chief strategist Jeff Guaracino speak during a Press of Atlantic Citty editorial board meeting at the office in Pleasantville, Wednesday April 30, 2014.

Vernon Ogrodnek

Another summer concert on the beach in Atlantic City has been secured, but officials won’t yet say who will be headlining the second beach performance planned for a four-day span.

During a meeting Wednesday with The Press of Atlantic City’s editorial board, the Atlantic City Alliance said there will be a beach concert on Sunday, Aug. 3. Alliance President Liza Cartmell declined to name the performer, saying an announcement would be forthcoming.

Earlier this month, the alliance announced that country music singer Blake Shelton will play a free midweek concert in Atlantic City on July 31. The alliance is footing the cost of the show, which hasn’t been disclosed, and had hoped to secure a second performer, allowing the beach stage that will be created to be used for multiple shows.

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Chief strategist, Jeff Guaracino, said the alliance also hopes that two performances may encourage visitors to stay overnight in Atlantic City and enjoy both shows.

The alliance, a casino-funded marketing organization, also plans to kick off the summer season with ABC’s “Good Morning America” broadcasting the weather live from the Atlantic City Boardwalk on May 14. At that time, the alliance plans to announce its marketing campaign for an all-summer-long celebration on the Boardwalk.

“When you come down the Boardwalk at night, there should be music at Kennedy Plaza,” Guaracino said. “Where there isn’t music currently played, ACA is going to fill that in with the 3D sound and light shows and with the summer concerts.”

Also re-emerging for the summer months will be the alliance’s promotional “Do AC” Nightclub on Wheels. The decked-out party bus carted club-goers from Philadelphia to Atlantic City this winter as the alliance promoted nightlife offering in the resort. Those who won rides or were invited on the party bus rode for free but were asked to use social media to promote their experience and the city.

The bus will return from Memorial Day through July 15, officials said. This time, the bus will expand to New York City, again bringing down day-trippers. But with warmer weather in Atlantic City, the alliance will also begin promoting the city’s “daylife,” including outdoor beach bars and party spots.

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Senior copy editor for the Press of Atlantic City. Have worked as a reporter, copy editor and news editor with the paper since 1985. A graduate of the University of Delaware.

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