Dozens of companies have submitted applications to be part of New Jersey’s emerging Internet gambling market, a state regulatory agency reported Tuesday.
Altogether, 37 vendors ranging from online gambling companies, software providers and payment processing firms filed paperwork by Monday’s deadline for applications, the New Jersey Division of Gaming Enforcement said.
The division will not publicly release their names until the companies are approved for licenses and added to a state list of vendors doing business with the casino industry.
However, the names of the main Web partners teaming up with most of the Atlantic City casinos have already been announced by the companies. To date, 10 of the 12 casinos have entered into partnerships with online gambling companies. Revel Casino-Hotel and the Atlantic Club Casino Hotel have not yet announced their Web partners.
Despite Monday’s deadline, companies have the freedom of filing applications later on. However, late filers take the chance that the Division of Gaming Enforcement may not be ready to issue them a license by the time Internet gambling goes live, as expected, on Nov. 26.
“We see this as the first round of filings and we expect that more applications will be filed as the start of Internet gaming moves closer,” said David Rebuck, division director. “The July 29th deadline does not preclude someone from filing for a license in the future. All proposals will be considered as they are received.”
Casino partnerships include:
— The Bally’s, Caesars, Harrah’s Resort and Showboat casinos owned by Caesars Entertainment Corp. are teaming up with 888 Holdings.
— Borgata Hotel Casino & Spa has joined with Bwin.party
— Resorts Casino Hotel has linked up with PokerStars, the world’s largest poker website. PokerStars partnered with Resorts after its negotiations to buy the Atlantic Club broke down and ignited an ongoing court battle over the sale.
— Golden Nugget Atlantic City will go with its own brand of Internet gambling, using Bally Technologies as its main technology provider.
— Trump Taj Mahal Casino Resort has partnered with Ultimate Gaming, which was the first firm to offer online gambling in Nevada.
— Trump Plaza Hotel and Casino is teaming up with Betfair, according to Wall Street casino analysts.
— Tropicana Casino and Resort is partnering with Gamesys, analysts say.
In addition, London-based 2UP Gaming PLC has filed for an Internet gambling license at the same time it is in negotiations to buy an undisclosed Atlantic City casino. 2UP Gaming and its financing partner, MidOil USA, have said they intend to build a new Boardwalk casino if they are unable to reach a deal by Labor Day to buy an existing property.
Contact Donald Wittkowski: