Rachel Pagano was driving in her car when she came up with the perfect name for her Galloway Township spa: Simple Escape. As the esthetician explains it, spa services such as facials are supposed to offer a respite from the stresses of daily life, but without the expense of a plane ticket.
Pagano opened at 29 S. New York Road in February 2012 and flourished. Now, after a recent move to a larger space across the complex and the addition of several new services, it's time for a name change.
"We're not so simple anymore," Pagano said at the July 11 grand opening of the re-christened Escape Beauty Boutique.
The previous location's offerings were limited to facials, peels and scrubs, while the new location has allowed Pagano to expand her menu to include manicures, pedicures, massages and a full range of haircuts and treatments.
Pagano, an Egg Harbor Township High School alum, graduated from Hofstra University with degrees in Jewish studies and history. She spent a few years working part-time at an after-school program in New York before moving back to New Jersey to pursue an interest in skin care. She spent a few years as an independent contractor working out of salons in Northfield, Egg Harbor Township and Atlantic City before opening her own place last year.
While she admits she is less familiar with hair and nail care than she is with skin, Pagano said she is excited about the new possibilities brought by the expansion.
"Normally, people do the opposite of what we did," Pagano said. "People start off with hair and then they make room for skin, but we started with the luxury business, and we're moving from there. It's been going good, better than expected."
The new location may only be about 125 square feet larger than the old one, but it has been more than enough to accommodate the new services. Pagano has kept her staff from the previous location and brought on a new stylist and a massage therapist.
Galloway Township Mayor Don Purdy attended the grand opening, sharing a few words with the crowd before helping Pagano cut the ribbon. He said he was impressed by what Pagano had put together.
"She's got a great following, she's full of ambition, she's got that go-getter attitude about her," Purdy said. "I think she'll succeed; I think it's all in what you make it."
Skin care is sort of a family business for Pagano, whose parents, Rocco and Gail, own beauty product supplier Pagano and Associates International.
The couple helped host the grand opening and have been big supporters of their daughter's work. They're clients, Rocco said, not because of nepotism, but because of the good work done at Escape.
"She loves skin, she loves working," Rocco Pagano said. "She has a great team. I get my hair cut here, and my wife gets her hair cut here, and (Rachel) loves it. This is her passion."
Pagano is offering an introductory promotion, giving 20 percent off all services in July and August. For information or to schedule an appointment, call 609-464-2313 or visit escape
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