Judy Riordan Siciliano, co-owner of Riordan's Canine Boutique and Grooming Salon, proudly displays pictures of her clients on the walls and windows of her shop, which recently moved to downtown Mays Landing.
Visitors to Siciliano's shop need look no further than the prominent picture of a leather jacket-clad, mohawk-sporting male Brussels griffon named Rags to know Riordan's is not a typical groomer.
Siciliano wholeheartedly disagrees with anyone who says such canine accessorizing is too much.
"People are like, 'No, don't do that. How could you? You can't dye a dog,'" said Siciliano, who co-owns the business with her husband, Ed. "Yes, you can. 'You dye your hair,' I tell them."
Riordan's, which held its grand reopening May 4, offers a standard wash and cut for $35, and the shop does standard breed cuts as well as nontraditional alternatives. In addition, the shop offers a full suite of doggie salon services ranging from facials, coloring and conditioning treatments to nail filing and painting, tooth cleaning and accessory application. Each service is about $5 to $10 over the cost of the wash.
The store also stocks premium dog clothing, collars and treats.
Siciliano started her grooming business 24 years ago at her parents' Laureldale kennel, also called Riordan's. She decided to move her business downtown earlier this year to help it grow and to give her sister, who runs a cat-grooming business out of the kennel, some more room of her own.
So far, the new digs at 5736 Main St. have brought increased foot traffic, and with it, more business.
"Before, we were out in the woods, and the only people we would see were the people who would find us," Siciliano said. "It's nice. It's nice to have a view of Main Street."
While the new location has been a boon for business, it hasn't been without its issues, Siciliano said, and some customers have had trouble finding parking. While it's somewhat hard to see from the street, Riordan's does offer ample parking, in a shared lot behind the adjacent lawyer's office.
She has more than two decades of experience, but Siciliano is always open to new techniques, and keeps up on new industry trends by attending annual seminars in Hershey, Pa.
She boasts a pair of like-minded groomers in employees Holly Dickerson, and Amanda Richardson. Dickerson, who worked at PetSmart before joining Riordan's a year and a half ago, said the groomers have good chemistry with each other.
"We're a great team, everything runs smoothly here," the Galloway Township resident said. "We can definitely bounce ideas off each other, which is good."
So far, the move has been a success for the business, and both its standard cuts and its nontraditional offerings have been well received by its expanding clientele.
Not every service offered at Riordan's is right for every dog - or every owner, for that matter - but Siciliano wants people to know her staff is up for any challenge.
"There is a lot to do in this dog world, and it's fun," Siciliano said. "I want to give people options."
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For more information about Riordan's Canine Boutique and Grooming Salon, search for the salon's page on Facebook or call 609-829-2915.