Cape May retailer listened to customers and began focusing on jewelry - pressofAtlanticCity.com: Lower Cape May

Cape May retailer listened to customers and began focusing on jewelry

Dale Gerhard

Artisans Alcove

Artisans Alcove owner William Scott examines a piece of jewelry with a loupe in his store at 523 Lafayette St. in Cape May. He says a successful business listens to what customers are saying through their shopping habits.

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