Gena Lee wanted something new and fresh to front the concept of her new boutique in Woodland Village, in Clermont. For this, she chose a tangerine.

"It's fresh, it's summery, and everyone likes a tangerine, you know?" Lee said. "I just love (the store). It's warm, inviting and quaint."

Tangerines, 1943 N. Route 9, is a women's boutique that also carries an array of inspirational gifts, wall art, jewelry, candles, handbags and scarves. The clothing, Lee said, is priced at a variety of price points. Lee describes her store as "casually quaint, yet elegant."

Although Tangerines is the newest addition to Clermont's Woodland Village, this is not Lee's first foray into business. Last year, the Cape May Court House resident operated a small gift shop in the village, and when an opportunity presented itself to purchase a previously existing boutique in the village, she immediately took advantage.

"I've always wanted to have a women's boutique in a resort area, and this Woodland Village is such a cute little village - it's quaint. It's just a cute place to be," Lee said. "When they had availability, I wanted to try it. I had nothing to lose, and you have to start somewhere, so I thought, 'Instead of dreaming about it, let's make it a reality.'"

The shops in Woodland Village all feature different merchandise, so there is no competition among the shops.

This helped Lee to diversify her inventory and inspires her to look for products that no one else offers.

"I have different things here. I look for things that nobody else has," Lee said.

On her website, Lee says that every product she features in her shop has a personal meaning to her.

On Saturday night Lee held a grand opening at the new boutique. She had wine, cheese, hors d'eovuers, and giveaways. The nighttime event provided at different view of the village, which during the summer is typically only open until 5 p.m., before the sun sets.

"The village is really beautiful lit up at night," Lee said. "During summer (the village) has ladies night once a month, and it's just beautiful."

The village is open from 10 a.m. to 5 p.m. during the summer. Visit Tangerines on Facebook for more information.

Contact Devin Loring:

609-463-6713