Most college students know that the easiest and fastest way to get food delivered to your door - or rather, dorm - is to use an all-encompassing online food ordering and delivery service, such as grubHub.

But one Mainland High School graduate is not satisfied with the services that websites such as grubHub or Seamless have to offer. Aaron Holtzman, of Hoboken, has decided to tackle the fast-delivery beast with a fresh outlook, with a website called GottaNom.

"The niche we're trying to do here is we don't really want to be a big corporation that's good for everyone," Holtzman said. "Out niche is community, as opposed to just convenience."

Holtzman and his team - consisting of Developer and Chief Technical Officer Adam Walzer, of Hoboken, and Chief Operation Officer and Chief Marketer Melissa Gotleib, originally from Margate - plan on giving back to the community with every order purchased.

The team plans to donate, at minimum, one percent of each purchase through GottaNom to a local charity, depending on where the orders are placed.

For example, an order placed in the vicinity of Atlantic City may contribute a donation to the Atlantic City Women's Center. An order placed on Rutgers' campus may benefit the Rutgers University Dance Marathon, a student-run philanthropic event.

Holtzman graduated from Rutgers University with a degree in management and is currently pursuing a master's degree in accounting. Although no member of the GottaNom team went to college for web development, the team is seldom discouraged.

Instead of viewing technical difficulties as impossibilities, they merely view them as challenges.

"I went to Rutgers, and there was something similar to grubHub called Scarlet Menus," Holtzman said. "It was very bland. I said, 'There's so much more that can be done, and so much good that can be done with it.'"

The group also wants to improve upon other existing websites' flaws, such as an inability to gauge an impractical delivery option - a problem that has plagued Holtzman.

Holtzman said that when he wants restaurant options within two miles of him in Hoboken, current sites will give him listings in Manhattan, which obviously wouldn't deliver to him.

"We want to drive home that different neighborhoods have different areas," Holtzman said.

The team hopes to have GottaNom ready to launch in South Jersey by Memorial Day with at least 10 to 20 participating restaurants.

"We don't want to be just another convenient stop. We want to build community," Holtzman said.

Contact Devin Loring:

609-463-6713