Business runs in the Idell family. Laura Idell owns two locations of Monkey Bread in Ocean City. Her father, Bob, owns an online flower service, and her mother, Sharon, and brother, RJ, own Sunrise Cafe, which has a new location at 1200 Asbury Ave., Ocean City.
The business moved from 949 Asbury Ave. in late March.
"It's a better location and bigger for us to grow our business," Sharon Idell said. The new location opened May 8.
The cafe is open year round; in 2013, it only closed on Christmas and Thanksgiving days. Idell said she made the commitment to be open year round when the cafe had its grand opening in March of last year, and the locals never ceased to frequent the restaurant.
"I heard a lot that we wouldn't be busy (during the winter)," Idell said. "But there's plenty of people here in the winter."
The cafe serves breakfast and lunch, both available all day.
With the move - which offers additional outdoor seating and more parking in a lot across the street - comes additions to the menu.
Idell said more vegetarian options have been added to the menu, including vegetable sandwiches and the crowd-pleasing mighty green omelet, which is packed with broccoli, avocado, spinach and the customer's choice of cheese.
The new location sports cheery yellow walls, a facade covered with windows, a reclaimed wood breakfast bar from the Christian Brothers Retreat in Ocean City that was demolished in April, and reclaimed wood wall detailing from a barn in South Carolina. The tables are handmade and the tableware customized with the Sunrise Cafe logo.
Idell said the family pulled together to "do a lot of hard work" to get the space ready for the May opening. Her business-savvy children helped, as did her husband and other daughter, Lindsay, who works in healthcare.
And for the family, the hard work that went into preparing the new cafe was personal. For Sharon, the cafe "filled a void in her life." Her mother had suffered from Alzheimer's disease, and Idell said they used to take her out to cafes before her passing.
On the back of the Sunrise Cafe menus, Sharon's mother Helen M. Reid's story is told, which Idell said resonates with many customers, the people who make her job so enjoyable.
"They're so friendly, and they keep coming back," Idell said. "You build relationships."
The Sunrise Cafe's new location, at 1200 Asbury Ave., is open seven days a week from 7 a.m. to 3 p.m.
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