Blake Shelton

Blake Shelton will play a free concert on the beach in Atlantic City July 31.

Diane Bondareff

Anyone who did not obtain free tickets Wednesday to the Atlantic City beach concerts by Blake Shelton on July 31 and Lady Antebellum on Aug. 3 is out of luck.

Sixty thousand tickets for each show were given away over the course of two days — Sunday and Wednesday — through Ticketmaster. Each person was allowed only one pair of tickets maximum.

The Atlantic City Alliance, the concerts’ sponsor, was excited by the interest the shows generated, said Jeff Guaracino, the organization’s chief communications and strategy officer.

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“Getting people talking about Atlantic City this early in the season and getting them to make plans to come to Atlantic City this early in the season is absolutely important,” Guaracino said. “It’s terrific, so I’m very excited. We’re accomplishing our goal.”

A limited number of tickets to both shows were given away Sunday to people who visited and gave their email address to receive more information.

The bulk of the tickets was given away Wednesday. In each case, the tickets designated to be given away on that day were gone within 30 minutes, Guaracino said.

Atlantic City has a long history of free concerts, from Jimmy Buffett’s show last summer for the opening of Resorts Casino Hotel’s Margaritaville through the historic Beach Boys concert that drew a crowd of 200,000 in 1983.

For the people who did not obtain tickets to either the Shelton or Lady Antebellum performances, Guaracino said people in a boat or standing on the Boardwalk near the beach venue will be able to hear the music, but sightlines on the Boardwalk are not guaranteed. They will probably be obstructed by the dunes and other structures, Guaracino said. City police and emergency management may not allow camping out for the concerts on the Boardwalk because of the amount of people coming in and out, Guaracino said.

“There are only so many people who fit in a particular area,” he said.

Tickets to the Shelton and Lady Antebellum concerts were already on sale through eBay and other secondary markets Wednesday, but Guaracino said the alliance does not recommend or endorse someone buying a ticket that way.

“Keep in mind the face value of these things are free, and Ticketmaster will be there scanning people’s tickets. Ticketmaster will be on site like they do at any major concert venue,” Guaracino said.

For people who did obtain tickets to the shows, they will not be sent in the mail or downloadable until about July 22, specifically to prevent duplication and fraud, Guaracino said. More announcements related to the shows will be made at a later date, Guaracino said.

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