Tropicana Casino and Resort, Boogie Nights dance club and Shore Medical Center staff, volunteers and supporters found a new way to try to raise money for breast cancer research - shaking their groove things.
Shore was taking part in the national Medline's Pink Glove Dance Video Competition, which raises awareness for breast cancer research. Late last month, about 30 Tropicana, Shore and Boogie Nights employees were inside Boogie Nights in the Tropicana wearing pink gloves and 1970s-and 1980s-style clothing and dancing to the Mark Ronson (featuring Bruno Mars) song "Uptown Funk" while a camera recorded a 90-second video.
The winning video, which will be determined by which video in the contest receives the most likes, can earn up to $10,000 for cancer research. If Shore wins, the plan is to give the money to the Ruth Newman Shapiro Cancer and Heart Fund, based in Ventnor.
"When the opportunity arose for Tropicana to partner with Shore Memorial on this video, it was a simple decision for us, as we are happy to support community efforts," said Steve Callender, Tropicana's general manager. "We agreed that Boogie Nights was the perfect backdrop for the video, given the fun concept of the pink glove and how it ties in with Michael Jackson and its signature retro theme."
Boogie Nights choreographer Rachael Thompson made sure the dancers used a lot of hand movements to insure the pink gloves would be visible in the video.
"It was fun to get together. We banged it out rather quickly. We did eight different takes and tight shots. It was kind of like (the old) Club MTV," said David Pena, Boogie Nights creator. "I hope it was what they were looking for. I think it is. Doing it in Boogie Nights because of the lights, the sound and the floor creates an excitement. Hopefully, it translates to video."
Folks at Shore have talked about the pink glove video competition for years, but this is the first time a video was made, said Brian Cahill, the hospital's director of marketing & public relations.
"Everyone's life has been touched by cancer, and there are over 51,000 New Jersey residents diagnosed with cancer each year. The pink glove initiative, although it is specific to breast cancer research, is certainly something that touches all the lives of people in our area and throughout the state," Cahill said. "The videos that have been submitted to the pink glove dance competition are traditionally held in the hospital. We researched many of the videos done in the past, and we wanted to do something different, and we wanted to do something that tied in to the community that we represent."
Using the setting of Boogie Nights at the Tropicana should help differentiate the hospital's video from others submitted, Cahill said.
Videos must be submitted by July 31. Beginning Sept. 9, all the videos submitted nationwide will be posted on pinkglovedance.com. Viewers can vote once a day for their favorite video. Voting closes on Sept. 23. Winners will be announced on the website on Oct. 1.