The Miss America live broadcast on Sunday netted an average of 6.25 million viewers, competing against the beginning of the NFL's regular season.
Within its two-hour broadcast period, ABC (which hosted the competition) was the No. 1 non-sports network, according to the Miss America Organization, which cited numbers from the Nielsen Company.
That night, NBC's Sunday Night Football hosted a match between the New England Patriots and the Arizona Cardinals. The New York Giants bested the Dallas Cowboys on FOX, the channel that hosted the rival teams.
The average number of viewers for the Miss America competition is much less than those of the last three broadcast competitions, according to a Press story from last year:
- 2015: 7.9 million viewers
- 2014: 7.1 million viewers
- 2013: 8.6 million viewers
The Miss America competition started with 5.6 million viewers in its first half hour, swelling to 6.9 million in the final half hour, a press release said. Twenty-seven percent of viewers were adults in the 18- to 49-year-old range.
The Miss America Organization said its broadcast delivered the largest non-sports audience to the channel during that time slot in 8 weeks.
On Sunday, Miss Arkansas Savvy Shields was crowned Miss America 2017 in Atlantic City's Boardwalk Hall from a pool of 52 contestants. She is the third contestant to hold the Miss Arkansas title to win the crown in the competition's history.
The pageant gathered a slew of celebrities throughout the night. The judging panel carried heavyweights such as pop performer Ciara, Mark Cuban, Dallas Mavericks' owner and "Shark Tank" personality, as well as Olympic gymnast and Final Five member Gabby Douglas.
The evening was hosted by Chris Harrison, known for his time on "The Bachelor" and "The Bachelorette," and ESPN analyst Sage Steele.