The Miss America Competition, held annually on the Atlantic City Boardwalk, began in 1921 as a way to draw people away from the cities and back to the beach. Over the years, her role changed from bathing beauty to national symbol and lead advocate for scholarship and social outreach.
For decades, the only place to see Miss America was at a local parade or on TV. For the past three years, the Miss America Competition’s broadcast ratings have steadily dropped. But with the rise of social media, live streaming and Twitter, Miss America was a top trending topic of the night.
Miss America contestants have used platforms such as Instagram, Facebook Live and Twitter to raise awareness of their platforms, promoting the competition and themselves as much as possible leading up to the big night at Boardwalk Hall.
But the increased exposure also could lead to public scrutiny and scandal.
So how well is the nearly 100-year-old Miss America tradition adapting for the digital age?
Read Lauren Carroll and John DeRosier’s full story on Miss America surviving on the internet Sunday, Nov. 5, in The Press of Atlantic City, or online 8 p.m. Friday.