Sally Hansen has been named the official sponsor of the this year's Miss America competition. 

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In a Friday announcement, the Miss America Organization stated the best selling Sally Hansen product -- Airbrush Legs Leg Makeup -- would be used during the finale competition on Sunday at Boardwalk Hall on Sept. 11. The show will also be broadcast live on ABC, starting at 9 a.m.

"We are pleased to announce our new partnership with Sally Hansen," said Josh Randle, the organization's chief operating officer, in a statement. "Sally Hansen is a trusted name and global leader in women's beauty, and we look forward to working with them on this year's show."