Next spring, after 64 years of business in one spot, the White House sub shop will become a chain.
The family owning the sandwich landmark in Atlantic City's Ducktown section has agreed to lease space for a second location a mile and a half away in the Trump Taj Mahal Casino Resort, both businesses announced Thursday.
Husband and wife Brian and Mary Conley and her cousin, Genevieve Basile, members of the restaurant's founding families, have owned White House at 2301 Arctic Ave. for six years. They've deflected other offers to open in casinos while they became familiar with the business, Brian Conley said.
"This just sounds like a good fit for us," Conley said.
Conley expects to offer the same menu, with eat-in or take-out, and to open with some staff from the old. Conley said he didn't know how the prices would compare: "The plan is to keep things as reasonable as possible."
White House will be the hotel's first locally based eatery, spokeswoman Mary Moyer said. It will replace the vacant Boardwalk Treats site in the second-floor shopping and dining area known as Spice Road.
- Eric Scott Campbell