Neill Borowski, currently managing editor for the Democrat and Chronicle in Rochester, N.Y., has been named the new executive editor-content director of The Press of Atlantic City.

Borowski succeeds Paul Merkoski, who is retiring after serving as executive editor for more than 20 years.

"Southern New Jersey is a great place," Borowski said. "The Press has a fine reputation. It covers a fascinating part of southern New Jersey."

Keith Dawn, publisher of The Press, said The Press was looking for "an editor with good business sense, strategy development, practical experience in editing and a strong vision for the future of the media industry." He said Borowski "transformed traditional print-centric newsrooms into information centers with an enormous focus on Web-based initiatives."

"Neill brings all this and more," Dawn said. "Beyond his expertise in First Amendment knowledge and investigative reporting, Neill possesses a multimedia savvy that will help improve our readers' and digital users' experience with our local news products.

"The new title of executive editor-content director illustrates the importance we're putting on our digital and ancillary print products. Although we're a mass medium, the market can expect to see more targeted niche products in the future."

Borowski, 55, is married and has three children. He has a master's degree in journalism from Columbia University.

He lived in Cherry Hill, Camden County, for 21 years while working in a variety of reporting, editing and business positions for The Philadelphia Inquirer. He was a Pulitzer finalist for a series of stories about nonprofit organizations.

Borowski eventually joined Gannett as assistant managing editor for The Indianapolis Star before working for the Rochester paper.

Borowski said he believes that the newspaper and journalism business is "very much alive."

"Once we get past this recession, that will be very clear," he said.

He will start at The Press on July 1.