Dale Gerhard
Giovanni Ciro, left, of Mays Landing and Nick Ricci, of Sea Isle City, take stock of hundreds of pounds of groceries, meats, cheeses and cases of drinks at Giovanni's Deli on Landis Avenue.
Dale Gerhard
Mike Gardinale waits on lunch customers Wednesday at Mrs. Brizzle's on Landis Avenue in Sea Isle City. Sea Isle City's business community briefly emerges from its winter hibernation for the annual polar plunge being held this weekend.
Dale Gerhard
Workers begin to put up a tent in the parking lot of La Costa on Landis and JFK in Sea Isle. Sea Isle City's business community briefly emerges from its winter hibernation for the annual polar plunge, which draws as many as 40,000.
Dale Gerhard
Gina Bennett of Rio Grande, left, and Ellen Collins, of Sea Isle, put out bread and pastries at the Red White and Brew Coffee Shop on Landis Avenue.
People run on the beach in and out of the water during the annual polar bear plunge in Sea Isle City on Feb. 19, 2011.
Dale Gerhard
Customers wait in line at Mrs. Brizzle's on Landis Avenue in Sea Isle City. Sea Isle City is expected as many as 40,0000 people for a long weekend of food, music and fun.
Dale Gerhard
Henry Rodriguez of AC Party Rentals in Egg Harbor Township begins to put up a tent in the parking lot of La Costa on Landis and JFK in Sea Isle in preparation for this weekend's event.
Dale Gerhard
Gina Bennett of Red White and Brew Coffee Shop in Sea Isle
Dale Gerhard
Landis Ave in Sea Isle remains mostly vacant of traffic from JFK south from 45th Street, but it will be flooded with people this weekend.
By Dave Enscoe, Advertising Department More »
Most of the nation’s casino markets have finally recovered from the recession, propelling revenue from slot machines and table games to near-record levels in 2012, according to a new report on the economic health of the gambling industry. More »
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