Forget champagne. On New Year’s Eve, the paint will be spraying at Bader Field in Atlantic City.
About 6,000 people are expected to participate in an outdoor festival with electronic music and splashes of paint for the “The Life in Color NYE Bash with Steve Aoki.”
Organizers bill the show as the “World’s Largest Paint Party” as people will dance while paint is blasted into the crowd. Bobby Laws of Media Mogul Group - one of the promoters - said events like this are becoming more popular.
There will be some VIP no-paint zones for those who have enough color, but Laws said some in the crowd will be very enthused to be human canvasses.
“It’s not over the whole crowd, but people who want to be sprayed go to the front and dress in all white,” he said.
A heated tent will also be set up at Bader Field and other performers including acrobats, aerial performers and people dressed in custom-made 10-foot LED robot costumes will also entertain the audience.
Electronic music will be played by DJs Steve Aoki, Tommy Trash, Adventure Club and David Solano.
There were about 100 similar shows in the country this year, but the New Year’s Eve show will be different because instead of inside of being held in an area with concrete walls there will be a large heated tent. Laws said the tent could fit up to 10,000 people, but organizers will keep it at 6,000 so people can move around comfortably.
Laws said the crowd is mostly college students and young adults up to 26 years-old. The majority of the participants will be from out of state and will travel to the resort to be part of the show.
“It’s New Year’s Eve and we want it to be a fun and special environment,” he said. “Young people know what it is. They get it. Those going to it want their New Year’s Eve to be awesome.”
The show will also be enjoyed nationwide.
Laws’ partner for the show Josh Heffler, CEO and founder of LineRocket in Los Angeles, will be live streaming the show online on various Websites. They are planning to host parties at their homes and play the livestream on large screens.
“There are kids all over the country who want to be there,” he said. “There are all kinds of spectacles that people want to see.”
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