VINELAND — Sometimes bigger is better — especially if you’re trying to get someone’s attention.
That fact that Vineland, at 69 square miles, is New Jersey’s largest city in terms of space is one thing that attracted the attention of Today in America, said Jim Nicholas Veser, the show’s senior vice president of production.
“We were looking for a city in the Northeast that had a lot of room for growth,” Veser said. “Vineland just has a lot to offer in terms of (businesses) moving in the area for relocation or expansion.”
City Council on Tuesday agreed to pay Today in America $19,800 to produce a five-minute segment, hosted by Hall of Fame quarterback Terry Bradshaw, that will be shown nationally on Fox Business News or the Discovery Channel. The segment will play an additional 19 times through a combination of CNN Headline News and regional news networks.
City officials will pick 15 different markets in which they want the segment to run. They said likely markets include Philadelphia and New York City.
Documents accompanying the contract agreed to by City Council read that the Today in America segment will “educate viewers on the best place to live, work and play” and “explore an ideal location for companies to relocate or expand and families to move.” The segment will include interviews with local residents, officials and merchants, the documents read.
Mayor Robert Romano said he was surprised when officials from Today in America, which is based in Coral Springs, Fla., contacted the city.
“I started checking it out,” Romano said. “It’s a legitimate and really popular program. I’ve seen Terry Bradshaw, and he’s a draw by himself.”
Romano said the $19,800 price tag isn’t that expensive, considering that the city gets to use the segment for its own marketing purposes.
“When you talk about advertising, a billboard for a month (costs) in the thousands of dollars, and then they’re gone,” he said.
Veser said Today in America has produced about 200 segments, with about 75 percent of the segments focused on different businesses. He said Today in America is starting to focus more on cities.
“We started a series on America’s best places to live, work and play,” he said. “We have been looking at hidden gem cities.”
This city turned up during the show’s search of an area that included South Jersey and southeastern Pennsylvania, Veser said.
Veser said a Today in America team will start shooting the city’s segment in about 75 to 90 days. The actual start date depends on the city meeting certain deadlines for providing information needed for the segment, he said.
The segment will be shot in one day, he said.
“But it’s a long day,” Veser said. “It’s a 10-hour shoot.”
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