Tropicana Casino and Resort announced Wednesday it is teaming with a London-based Web company to offer Internet gambling in New Jersey.
The partnership with Gamesys Limited links Tropicana with one of Europe’s leading online gambling companies. Gamesys is behind the Jackpotjoy.com website and offers Internet gambling in the United Kingdom, Spain, Italy and Sweden, the company said.
Gamesys’ venture into the United States puts it in position to tap an emerging Internet gambling market that analysts believe could eventually grow into a multibillion-dollar enterprise. In New Jersey alone, estimates range from $200 million to $1.2 billion in annual Internet gambling revenue.
Atlantic City casinos have been lining up their Web partners in advance of the scheduled Nov. 26 launch of Internet gambling in New Jersey. Tropicana is the latest casino to announce its partner, although the media and Wall Street analysts have been reporting the Gamesys deal for weeks.
“We have always sought ambitious partners and Tropicana Atlantic City is a great partner for Gamesys as Internet gaming comes to New Jersey,” said Noel Hayden, founder and chief executive officer of Gamesys. “We look forward to working with the team at Tropicana to leverage the very best of the Gamesys platform and capabilities to serve existing customers and win new customers online.”
Tony Rodio, Tropicana’s president and CEO, predicted the Gamesys partnership will allow the casino to generate new revenue and expand its customer base.
“Gamesys has a proven track record in the United Kingdom of providing excellent products and customer service, and we look forward to launching Tropicana’s Internet gaming business with them,” Rodio said.
Atlantic City companies are hopeful Internet gambling will complement their bricks-and-mortar casino operations. Some of the biggest gambling websites in the world are joining with the casinos.
Partnerships announced so far include:
n The Bally’s, Caesars, Harrah’s Resort and Showboat casinos owned by Caesars Entertainment Corp. are teaming up with 888 Holdings.
n Borgata Hotel Casino & Spa has joined with Bwin.party.
n Resorts Casino Hotel has linked up with PokerStars, the world’s largest poker website. PokerStars partnered with Resorts after its negotiations to buy the Atlantic Club Casino Hotel broke down and ignited an ongoing court battle over the sale.
n Golden Nugget Atlantic City will go with its own brand of Internet gambling, using Bally Technologies as its main technology provider.
n Trump Taj Mahal Casino Resort has partnered with Ultimate Gaming, which was the first firm to offer online gambling in Nevada.
n Trump Plaza Hotel and Casino is teaming up with Betfair, according to Wall Street casino analysts.
Only the Atlantic Club and Revel Casino-Hotel have not announced Web partners.
To enter the New Jersey market, Web companies will have to obtain an Internet license, a process that includes an extensive background investigation conducted by the state Division of Gaming Enforcement.
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